The Psychology of Design in America Design is more than just the way things look. Design is an alchemization of a culture's values, aspirations, anxieties and worldview at a particular moment in time. Like an anthropologist studying ancient ruins to understand a lost civilization, we can examine the designs of past eras to gain insight into the psyche of the society that created them. Every curve of a 1950s tail fin, every earthtone in a 1970s living room, every boxy black appliance of the 1980s was...
